Here’s where I’ve worked

Authentic8 (Cybersecurity), Redwood City, CA/Remote, September 2025 to Present

SENIOR CONTENT MARKETING MANAGER 

  • Spearheaded the organization’s content marketing roadmap and editorial strategy while aligning campaigns, messaging priorities, and asset development with ideal customer profiles, evolving buyer journeys, and broader revenue-generation initiatives across the cybersecurity market.

  • Partnered extensively with internal leadership teams, product stakeholders, technical practitioners, and external subject matter experts to transform highly technical cybersecurity concepts into accessible, strategically positioned content designed to strengthen audience trust and market credibility.

  • Engineered customized AI-assisted marketing workflows by building and training proprietary Claude Code and ChatGPT environments that accelerated SEO research, campaign ideation, content optimization, editorial refinement, and audience insight analysis to enable a lean team to scale production efficiency and maintain brand consistency.

  • Directed the editing, production, quality assurance, and distribution of multi-format content assets including blogs, video scripts, customer case studies, thought leadership articles, sales enablement resources, and product-focused educational materials intended to support engagement across the full customer lifecycle.

  • Coordinated content alignment across every stage of the buyer journey to ensure messaging continuity, reinforce product positioning, and maintain a unified narrative across campaigns, launches, and demand generation initiatives.

  • Mentored a junior marketing professional through structured coaching, collaborative project oversight, editorial feedback, and career development support designed to strengthen operational execution and professional growth.

Key Achievements

  • Improved website performance metrics within the first six months by implementing a cohesive AI-assisted SEO strategy that increased total site clicks by 18% (+5,000), site visitors by 47% (+86,000), organic search traffic by 48% (+12,000), and total site impressions by 91% (+2.47M).

  • Established a consistent editorial publishing cadence that increased organizational output to 2–3 blogs per week while supporting broader content scalability goals.

  • Executed a thought leadership initiative centered around direct engagement strategies and new product positioning efforts that strengthened visibility within the cybersecurity space.

PDQ (IT Software), Salt Lake City, UT/Remote, May 2023 to September 2025

CONTENT MARKETING MANAGER 

  • Architected and executed brand-aligned social media strategies across LinkedIn, Instagram, X, and Facebook that elevated awareness, strengthened thought leadership positioning, and supported broader organizational growth objectives within the IT software landscape.

  • Produced technical blogs, eBooks, competitor comparison pages, and educational marketing assets in close collaboration with subject matter experts to ensure complex IT concepts remained clear, engaging, and accessible to mixed technical and non-technical audiences.

  • Developed and launched the organization’s first comprehensive social media playbook and established standardized voice, tone, governance practices, and platform-specific engagement strategies that unified brand messaging across channels.

  • Cultivated highly engaged online communities through Discord and user forums by interpreting audience discussions, synthesizing customer feedback, and translating user sentiment into actionable recommendations that influenced future content direction.

  • Engineered a unified post-rebrand content cadence that significantly elevated digital visibility and audience engagement, contributing to a 119% increase in interactions and a 116% increase in impressions.

  • Generated 23% of PDQ’s total blog traffic and 29% of SmartDeploy’s total blog traffic during 2024, contributing directly to record-setting organic growth performance.

Key Achievements

  • Engineered a unified content cadence post-rebrand, significantly boosting visibility and engagement, leading to 119% more interactions and a 116% lift in impressions.

  • Generated 23% of PDQ's blog traffic and 29% of SmartDeploy's blog traffic in 2024, contributing to record-breaking organic growth.

Huntress (Cybersecurity), Ellicott City, MD/Remote

CONTENT STRATEGIST, May 2022 to May 2023
CONTENT MARKETING MANAGER, April 2021 to May 2022

  • Conceived and implemented an integrated content marketing strategy spanning social media, long-form editorial, and live webinars.

  • Championed the refinement of content performance tracking by identifying key metrics and ensuring alignment with product trials and organic lead contribution.

  • Maintained a 9.4 quality content score, ensuring precision, relevance, and clarity in all output.

Key Achievements

  • Orchestrated the flagship Tradecraft Tuesday series; elevated attendance by 18.3% and grew registration by 33.6% through compelling educational programming.

  • Heightened web performance through strategic SEO, increasing organic sessions by 79%, new contacts by 101%, and influenced pipeline contacts by 66%.

  • Drove $98K in campaign-attributed revenue in 2022 by aligning top-funnel content with sales enablement efforts.

  • Amplified social media results with a data-informed optimization strategy, boosting LinkedIn CTR by 10,707% and X CTR by 820% in under one year.

  • Scaled the company’s social media audience, expanding LinkedIn followers by 11K+ and Twitter by 10K+ through daily engagement and campaign consistency.

  • Sourced 28% of all 2021 leads through SEO-rich content and increased trial generation from organic traffic by 20% in Q1 2022.

Signal Vine (now Modern Campus), Alexandria, VA/Remote

CONTENT MARKETING MANAGER, January 2021 to March 2021
SENIOR MARKETING ASSOCIATE, April 2019 to December 2020

  • Supervised the development of multi-touch content campaigns that targeted higher ed tech buyers across lifecycle stages.

  • Drafted and edited technical thought leadership for C-level execs, including ghostwritten submissions to Forbes Tech Council.

  • Interpreted performance analytics of inbound efforts and recommended optimizations that boosted MQL acquisition.

  • Selected social channel strategies and leveraged SEO best practices to enhance visibility in a competitive SaaS market.

  • Provided direction and motivation to marketing interns to streamline project timelines and onboarding workflows.

  • Authored and designed sales enablement materials including product briefs, case studies, and conference collateral.

WV Higher Education Policy Commission, Charleston, WV

COMMUNITY OUTREACH SPECIALIST, April 2017 to March 2019
COMMUNICATIONS SPECIALIST, July 2016 to April 2017
CONTRACTOR, October 2023 to July 2016

  • Oversaw communications for statewide student services, producing public-facing messaging and official content for the Division of Student Affairs.

  • Designed outreach toolkits and visual collateral that supported college-going campaigns across the state.

  • Authored media materials including press releases, executive scripts, and talking points for statewide education initiatives.

  • Maintained social presence across programs like CFWV and GEAR UP; tailored outreach efforts to appeal to multiple stakeholder groups.

  • Coordinated campaign deliverables with school districts, vendors, and state partners to ensure consistent rollout of marketing materials.

  • Liaised with design vendors to produce branded assets that reflected the agency’s visual identity and met accessibility standards.

And here’s where I’ve freelanced

SaltyCloud (Governance, Risk, & Compliance), December 2024 to August 2025

FRACTIONAL CONTENT MANAGER 

  • Conducted a full-scale content audit, flagging opportunities to enhance SEO performance and improve keyword targeting for GRC solutions.

  • Co-managed content development by overseeing technical writers and optimizing layout, flow, and metadata for maximum discoverability.

  • Advised on meta descriptions, internal linking, and blog topic development to strengthen long-term SERP positioning.

  • Monitored analytics to track average SERP movement, achieving a 6-position improvement QoQ.

  • Shaped a new editorial strategy around top-performing compliance terms that delivered a 24% increase in impressions and 19% in site clicks QoQ.

  • Achieved 523% YoY increase in impressions (+643K) and improved average SERP ranking by 10 positions, driving a 24% lift in clicks.

John Hammond LLC (Cybersecurity), May 2024 to Present

MARKETING MANAGER 

  • Ghostwrite and distribute cybersecurity-focused newsletters designed to maintain technical credibility while preserving a consistent personal brand voice.

  • Execute A/B testing across subject lines, visuals, and calls-to-action to improve campaign engagement and audience interaction rates.

  • Shape long-term communications strategy and public-facing brand identity for cybersecurity educational content and thought leadership initiatives.

  • Deliver digestible campaign reporting and performance insights that support iterative optimization and strategic planning decisions.

Level Effect (Cybersecurity), San Antonio, TX/Remote, May 2022 to February 2024

MARKETING LEAD 

  • Formulated strategic marketing initiatives to support brand positioning and sales outreach for cybersecurity training solutions.

  • Researched competitive offerings to uncover whitespace and define go-to-market messaging.

  • Produced and optimized multi-channel content tailored to prospective learners and institutional buyers.

  • Led the design and execution of demand-gen campaigns to promote the achievement of company growth goals.

  • Engaged extensively with technical stakeholders to craft messaging that highlighted core training differentiators.