Here’s where I’ve worked

PDQ (IT Software), Salt Lake City, UT/Remote, May 2023 to Present

Architect brand-aligned social media strategies to drive awareness, establish thought leadership, and support business objectives across LinkedIn, Instagram, X, and Facebook.
Draft technical blog content, competitor pages, and eBooks in partnership with SMEs to ensure clarity and accessibility for a mixed audience of IT professionals.
Spearhead the creation of PDQ's first-ever social media playbook; defined voice, tone, and platform-specific tactics to standardize brand messaging.
Cultivate an online community via Discord and forums; interpret and synthesize user feedback to derive actionable insights that inform content direction.
Advise junior content marketers through hands-on coaching in editorial standards, campaign strategy, and performance optimization.
Champion audience listening practices that align user sentiment with cross-functional marketing priorities.

Engineered a unified content cadence post-rebrand, significantly boosting visibility and engagement, leading to 119% more interactions and a 116% lift in impressions.
Generated 23% of PDQ's blog traffic and 29% of SmartDeploy's blog traffic in 2024, contributing to record-breaking organic growth.

Conceived and implemented an integrated content marketing strategy spanning social media, long-form editorial, and live webinars.
Championed the refinement of content performance tracking by identifying key metrics and ensuring alignment with product trials and organic lead contribution.
Maintained a 9.4 quality content score, ensuring precision, relevance, and clarity in all output.

Orchestrated the flagship Tradecraft Tuesday series; elevated attendance by 18.3% and grew registration by 33.6% through compelling educational programming.
Heightened web performance through strategic SEO, increasing organic sessions by 79%, new contacts by 101%, and influenced pipeline contacts by 66%.
Drove $98K in campaign-attributed revenue in 2022 by aligning top-funnel content with sales enablement efforts.
Amplified social media results with a data-informed optimization strategy, boosting LinkedIn CTR by 10,707% and X CTR by 820% in under one year.
Scaled the company’s social media audience, expanding LinkedIn followers by 11K+ and Twitter by 10K+ through daily engagement and campaign consistency.
Sourced 28% of all 2021 leads through SEO-rich content and increased trial generation from organic traffic by 20% in Q1 2022.

Supervised the development of multi-touch content campaigns that targeted higher ed tech buyers across lifecycle stages.
Drafted and edited technical thought leadership for C-level execs, including ghostwritten submissions to Forbes Tech Council.
Interpreted performance analytics of inbound efforts and recommended optimizations that boosted MQL acquisition.
Selected social channel strategies and leveraged SEO best practices to enhance visibility in a competitive SaaS market.
Provided direction and motivation to marketing interns to streamline project timelines and onboarding workflows.
Authored and designed sales enablement materials including product briefs, case studies, and conference collateral.

Oversaw communications for statewide student services, producing public-facing messaging and official content for the Division of Student Affairs.
Designed outreach toolkits and visual collateral that supported college-going campaigns across the state.
Authored media materials including press releases, executive scripts, and talking points for statewide education initiatives.
Maintained social presence across programs like CFWV and GEAR UP; tailored outreach efforts to appeal to multiple stakeholder groups.
Coordinated campaign deliverables with school districts, vendors, and state partners to ensure consistent rollout of marketing materials.
Liaised with design vendors to produce branded assets that reflected the agency’s visual identity and met accessibility standards.

Conducted a full-scale content audit, flagging opportunities to enhance SEO performance and improve keyword targeting for GRC solutions.
Co-managed content development by overseeing technical writers and optimizing layout, flow, and metadata for maximum discoverability.
Advised on meta descriptions, internal linking, and blog topic development to strengthen long-term SERP positioning.
Monitored analytics to track average SERP movement, achieving a 6-position improvement QoQ.
Shaped a new editorial strategy around top-performing compliance terms that delivered a 24% increase in impressions and 19% in site clicks QoQ.
Achieved 523% YoY increase in impressions (+643K) and improved average SERP ranking by 10 positions, driving a 24% lift in clicks.

Ghostwrite and distribute high-value cybersecurity newsletters under a personal brand voice with a focus on technical accuracy and narrative cohesion.
Optimize subject lines, visuals, and CTAs through A/B testing to improve engagement metrics.
Shape long-term brand tone and communications identity for public-facing cybersecurity content.
Deliver clear, digestible reporting on email campaign performance for iterative improvement.

Formulated strategic marketing initiatives to support brand positioning and sales outreach for cybersecurity training solutions.
Researched competitive offerings to uncover whitespace and define go-to-market messaging.
Produced and optimized multi-channel content tailored to prospective learners and institutional buyers.
Led the design and execution of demand-gen campaigns to promote the achievement of company growth goals.
Engaged extensively with technical stakeholders to craft messaging that highlighted core training differentiators.