How I Use AI as a Cybersecurity Content Marketer
The hottest topic in cybersecurity content marketing is clearly AI. (Either that, or I need new friends and colleagues. 😆)
I get asked a lot about how I, as a content person, actually feel about AI. Some folks are a little bashful about it, quietly admitting that yes, AI is a great companion if you know how to use it.
Me? I'll talk about how great AI is to anyone willing to listen. 😂
So here's how I actually use it — because apparently there aren't enough takes on AI to go around. 😅
AI is only as good as you train it to be
If you want a stellar AI companion, you have to create it.
Much like an untouched chunk of clay, AI has to be molded into what you actually need it to be. It’s not gonna get there on its own.
For example, at my day job, I do a lot of content planning before moving to execution mode. Our content is very audience-specific, so knowing our use cases and personas is step one — both for me as a human writer and AI as my trusty companion.
I trained up my Claude instance on all of our use cases and personas: their pain points and how our product solves them, their common objections, and so on. So now, when I ask Claude to help me come up with content ideas, it suggests content through those lenses.
How I use AI
Not sure if anyone else has noticed this, but cybersecurity professionals can sniff out AI-generated content like no other group I’ve ever written for.
I learned fast that using AI in image development, content creation, or any other visible place in content is a gigantic no-no. And when you think about it, it makes sense. Cybersecurity pros spend their days spotting patterns, anomalies, and things that just don’t look quite right. That instinct is hard to turn off, even when reading a blog post or scrolling on LinkedIn. AI-generated content and imagery have tells, and cybersec pros spot them every single time. And because cybersecurity is an industry built on trust, it’s just not a risk worth taking. The writing — and the trust that comes with it — must stay human.
Just a quick note: I’ve used ChatGPT and Claude, and these days, I’m a Claude-exclusive girly. I use it at work; I use it at home. For me, its integrations and ways of thinking are far superior to ChatGPT, so Claude is pretty much my exclusive AI partner.
AI as a brainstorming partner
Training required: ICPs, use cases, pain points/solutions, product marketing messaging, product fit
One of my favorite ways to use Claude is to brainstorm campaign ideas.
I do this every time I need a content plan at my day job. For example, I have 2-3 campaign themes every quarter. I’ll ask Claude to generate content ideas based on these themes. Because it's trained on our ICPs and use cases, the ideas it comes back with are actually usable. I'm not sifting through generic fluff to spot relevant ideas. I run with whatever makes the most sense for timing and our broader strategy, and go from there.
AI as an SEO expert
Training required: SEO best practices, FAQ best practices, SEO tool integration
As I mentioned before, I used to be a ChatGPT girly back in the day.
That changed the day I realized I could integrate my SEMrush instance directly into Claude.
Now I can pull keyword volume, organic rankings, and competitive research straight from the conversation I'm already having. No more tab-switching between multiple tools! I've also trained Claude up on general SEO and FAQ best practices, which helps me think through how to create content that's visible not just on the SERP, but in AI and LLM results, too.
AI as a second pair of eyes
Before anything I write goes out into the world, I run it past Claude. Not to write it, mind you — the words are still mine — but to catch what I might've missed after staring at the same draft too long. Think clunky sentences, logic gaps, or a point I’ve buried multiple paragraphs in. It's kind of like my personal editor. Claude just happens to be available at 11 p.m. when my actual editor (AKA, me) isn't.
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At the end of the day, AI hasn't replaced anything about how I do my job. It’s just made me faster at the parts that were never the point anyway. The strategy, the judgment, the actual writing? Still all me. AI just clears the runway so I can get there quicker.